Diesel x Diesel capsule 2021 – The collection was born from the desire of Renzo Rosso, founder of Diesel, to reintroduce the timeless icons of the iconic brand updated to the present day. The capsule has a distinctly North American aesthetic, with an uncompromising look at all the memorable research trips that Renzo and his multicultural team of designers took in the late 1980s.
Diesel x Diesel capsule 2021: the video of the campaign
The inspiration comes from college clothing, from Route 66, and from an essential element for Diesel, workwear. An extra worn leather college jacket has been reinvented; as well as a coat of mixed material of shearling, cotton, leather and jacquard wool originally inspired by a research trip in the late 1980s in the southern United States, or a leather vest treated with patches reminiscent of a journey on the American road. For each, the basic idea is to create a bridge between separate entities, both at the governmental (terrestrial boundaries) and temporal (past and present) levels.
The denim it is also an essential element in the Diesel x Diesel capsule, in which there is a straight-leg silhouette with applied leather details that have the purpose of imitating leather trouser covers. The original piece from which we took inspiration is from the late 1980s: with their deconstructed shape and the peculiarity of pseudo-trompe-l’oeil trousers, there is something casually appropriate about them for 2021. There are others too. four models of denim trousers, each inspired by pieces from the 80s. To complete the Diesel x Diesel offer, there are sweatshirts, miniskirts and shirts re-proposed as their archive versions.
“When I arrived at Diesel, Renzo was working on a unique collection that merged the Diesel of the past and the present, and merged the heritage of the brand in the context of the year 2021. I embraced this vision and am proud to have worked on his side in this project that somehow marks a passing of the baton that celebrates the history of Diesel, just as we are entering a new era.
Diesel is world famous for its irreverence, its courage and, at the same time, its universality. Denim is its engine and denim is a mainstay of global fashion. Whether it is subversion, irony or sometimes absolute daring, there is always something more to say about a Diesel garment. There are connections with a specific era, and there are reflections on the moment. Looking closely at the Diesel collections, this approach can be found everywhere.
With this in mind, Renzo has created a capsule with many different elements, a collection that evokes and celebrates vintage Diesel pieces by updating them to 2021, a year in which the world seems profoundly different from how it was in the 80s. He called it Diesel x Diesel and I love this meta-referential name. It is a collection of renewed “classics”, revisited in a new guise. The collection consists of 24 pieces, selected from an archive of thousands of garments.
To celebrate this collection, I also wanted to create a new campaign. It’s called “Fake Smiles,” and the phrase has more to do with exaggeration than artifice. Starting from the Diesel mantra of “For Successful Living”, “Fake Smiles” speaks of our constant pursuit of happiness. The campaign images feature subjects in ordinary everyday scenarios, all masked with extremely joyful expressions, surreal images that evoke a sense of nostalgia and capture the spirit of the decades that inspired this collection.
Our intention is to guide Diesel towards a new goal that honors its iconicity and unique history, and is fueled by today’s globalized and interconnected cultures. It’s an amazing time to be a creative director and I can’t wait to share more with you over the course of the year, ”commented Glenn Martens, creative director of the brand.
The collection consists of 24 pieces, selected from an archive of thousands of garments.
“Also to celebrate this collection, I also wanted to create a new campaign. It’s called “Fake Smiles,” and the phrase has more to do with exaggeration than artifice. Starting from the Diesel mantra of “For Successful Living”, “Fake Smiles” speaks of our constant pursuit of happiness. The images of the campaign feature subjects in ordinary everyday scenarios, all masked with extremely joyful expressions, surreal images that evoke a sense of nostalgia and capture the spirit of the decades that have inspired this collection ”concluded Glenn Martens, creative director of the brand.
credit image by Press Office – Photographer/Director Johnny Dufort & Eoin McLoughlin