Bershka Paloma Mami | capsule collection | video

Bershka paloma mami – Emerging artist Paloma Mami collaborated with Bershka for a spring summer 2021 capsule collection, which she co-designed with the fashion brand. The collection came out simultaneously with the launch of his debut album Sueños de Dalí.

The collection incorporates three moods from the world of Paloma, playing on the contrast between oversized and fitted pieces, a characteristic element of Paloma’s style. To celebrate the launch, Bershka’s campaign video features Paloma’s new single, Traumatized.

Bershka Paloma Mami: the capsule collection video

The first mood is inspired by Paloma’s street-style looks, with bold, black and white sets tight at the top and relaxed underneath – with “Mami” print, and brightly colored sets with thermal prints. The next includes pieces with natural colors and denim in the center, but on closer look you’ll see that you are actually wearing part of Paloma’s personal photo gallery!

Photographs he selected from his phone, including selfies, which were transformed into repeating patterns all over the place. The third mood is showstopper, with white-on-white sets and details that tell the world on Paloma’s stage, as well as a couple of accessories chosen to complete the collection.

Paloma Mami is a New York-born Chilean artist who burst onto the scene in 2018 with her independently released single “Not Steady,” a Spanglish song that left a huge fingerprint. The track was the first he ever recorded and set to sign his first major record deal.

After her discovery, Paloma decided to focus her efforts and passion on establishing a musical career. In just two years, Paloma did it and generated more than 1 billion global streams, nearly 2 million YouTub followers and released various multi-platinum, platinum and gold singles that have captured the attention of some of the biggest names. of music.

With a delicate yet powerful voice, she mixes Latin Urban, R&B, trap and soul music, creating an undeniably unique sound. Paloma Mami is very clear on what she intends to accomplish with her music.

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